WIT Pharma

Market Research & HTA

We turn fragmented data on the Russia & CIS market into an evidence base for portfolio decisions - with a particular focus on the public sector, where the largest and most regulated share of demand is concentrated.

Who it's for

  • Teams that need an objective read on the size, dynamics and potential of a niche before an investment decision
  • Products building the value evidence base for the payer and the federal HTA review
  • Portfolios that require regular analytics on public procurement and sales channels

What you get

Market segment analysis

Volumes, shares, dynamics and niche potential in Russia & the CIS - quantitative and qualitative.

Health technology assessment

Cost-effectiveness and budget impact analysis aligned with HTA review requirements.

Real-world evidence

RWD/RWE and the economic burden of disease to substantiate value.

Patient journey

Patient pathway, promotional practices and brand perception in the market.

Analytical reporting system

Regular analytics - from public procurement to distributor data.


How we work

  1. 01

    Scoping

    1-2 weeks

    Aligning hypotheses, data sources and success metrics for the study.

  2. 02

    Data collection

    3-5 weeks

    Desk research, work with the industry expert network, procurement data extracts.

  3. 03

    Analysis & modelling

    2-3 weeks

    Quantitative and qualitative analysis, potential assessment and scenarios.

  4. 04

    Findings & recommendations

    1 week

    A report with prioritized recommendations and a results presentation.


Project example

International pharma · haematology

Objective. Assessing the epidemiology and potential of rare diseases (haemophilia, Gaucher disease) for a manufacturer of clotting factors and enzyme-replacement therapy.

What we did. Ran quantitative and qualitative analysis, sized the target population and disease burden, and built a regular procurement reporting system.

Outcome. The client gained an evidence base to plan the portfolio and prioritize regions.

Let's discuss your case

We'll propose the best format and timeline for your product.

Discuss a project