Market Research

We base our market research activity on four different approaches:

• Available market audit data in retail, hospital, reimbursement segments to perform quantitative analysis
• Available market qualitative data to perform analysis of promotional and advertising activities of our clients
• Extensive personal network across different business areas
• Desk research

Project examples:

• Analysis of the various segments of pharmaceutical and medical devices market (HIV / AIDS market, tuberculosis, spinal surgery)
• Audit of the TOP gynecological brand (detailed definition of the category and competitive environment, recommendations for further promotion strategy)
• Analysis of > 20 OTC categories (detailed definition of the category and competitive environment, quantitative and qualitative analysis of promotion efforts)
• Creation of an integrated market research analytical system

1. Our market research capabilities lie in three areas:

2. We can completely take over services for wholesaler data collection and processing:

3. We are keen to help our partners to properly balance their portfolio and find new growth opportunities: